Corporate citizenship

Corporate citizenship is the practice of investing in today’s potential for tomorrow’s success. Good corporate citizenship recognises that a business or corporation has social, cultural and environmental responsibilities to its community. It’s about creating sustainable opportunities, enabling people and organisations to build a solid foundation of change for the better. It can significantly boost the reputation of corporations and businesses involved.

The business of building and protecting reputation is becoming increasingly important in Australia’s corporate world. It is essentially an understanding that what is good for the community is also good for business.

Benefits of philanthropy or corporate citizenship include;

• the opportunity to make a positive contribution to the local community;

• tax benefits by making deductible donations;

• increased employee satisfaction by establishing an internal incentive scheme for staff members to contribute and setting a good example of philanthropy;

• the creation of a sense of corporate responsibility and community among employees; and

• a potential impact on profitability through increased customer loyalty.