Significance of the logo

With a timeless shape reminiscent of the cameo brooch habitually worn by Lady Bowen, the stylised figures in the logo represent people with arms outstretched to depict positivity, hope and personal fulfilment.

The shapes also have a floral motif, as a tribute to Lady Bowen’s great love of gardening. These blossoming flowers signify growth and new beginnings, opportunities the Trust aims to inspire in those it assists.

The dignified colour palette of soft grey, vibrant green and crisp white symbolises the stability, respect and support clients of the Trust will experience, and the chance for a genuine fresh start towards a stable and happy future.